April 20th, 2014
China International Exhibition Center

From April 20th, to 29th, 2014, Beijing International Auto Show was held in China International Exhibition Center. Ferrari Group attended the show and, more importantly, released its new car, California T Roadster. CEO of Ferrari Group, Mr. Amedeo Felisa presented at the show and made his address during the press.
With its experience and professionalism, SOES has always been keen on taking part in the BJ international auto show and recognized by many car brands. In the 2014 BJ show, she was responsible of more than 10 exhibition booths. Before the show, only two weeks were given to SOES to prepare the press and the show of Ferrari. However, soes project management team and the technical staff managed to distribute its equipment and human resources, and presented with our client a stunning exhibition zone.
In this show, what’s most spectacular was the round shape Truss structure on top of the California T Roadster. The moving lights surround the California T made the car attractive enough, appealing the audience to keep applauding when the car was released. In the video part, a rhombus shape LED screen was set up in the middle of the show room, displaying the videos clips that was particularly made fit for the screen resolution.
In the end of the show, despite of some tiny delay, everyday went on in accordance to the schedule planned by our project management team. We couldn’t be more grateful for our dedicated staff and our supportive clients. We are committed to continue our services recognized by our partners and in the meanwhile think on what we have missed during the show and thus improve ourselves.